My dog seems to really like this, and his sensitive stomach seems happy since using this product. I used to give my dog venison cans from another UK company with the initials NM. Rockster is a bit more expensive, but seems to be better quality and doesn't smell too much, whereas the previous brand had a strong meaty smell which I found off putting (coming from a vegan human who hasn't ever eaten meat since birth). I wanted to give my dog some kind of wild meat, rather than factory farmed for ethical and environmental reasons. I also try to eat a mostly organic diet, and would prefer the same for my dog so I was happy to see this product uses organic veg. I don't imagine this product would be accessible for a lot of people due to the high cost. My dog is a senior 33kg bully cross rescue, and I only give him one can per day combined with a some dog food made from insect larvae and home cooked turmeric brown rice, kumera and other veg as I can't afford to give him any more. He's very energetic, has a healthy coat and has a muscular physique for an 11 year old dog, and the vet seems to think he's in good health. I'd rather give him a smaller quantity of a high quality food like this one, than get him something much cheaper which is full of derivatives and other revolting ingredients.
